Business Blogging 101

Need some help getting started with business blogging?
To get an idea, you just have to read four pages with basic facts.

What's a blog
To understand blogging as a corporate communications tool, we must understand the nature of blogs.

Why blog?
From a business perspective there are several potential reasons to blog. But, as always, it depends on what you want.

Read blogs?
There are basically three ways to read a blog: Visit the web page, use an online news aggregator or download a reader.

Publish blogs?
You don't have to buy anything to start blogging. You don't need to know coding.