White paper -- The corporate blogosphere

21Publish has released a white paper called "Your Corporate Blogosphere -- Selecting a Solution to Enable More Efficient Workplace Communication & Knowledge Sharing" (download pdf).

As the title says, the white paper focuses primarily on technical issues. 21publish -- that sells one publishing solution -- thinks administrators should look for the following:

The paper also discusses the corporate blogosphere from a communication point of view. "Corporate blogospheres provide an efficient means to incentivize and activate interpersonal conversations within a company. Current conversations include transient email discussions that do not contribute to the knowledge repository of the company."

Management communications, business best practices, technology best practices and internal customer support are examples of what internal blogging could be used for. In summary, the report emphasises these points:

Posted by Fredrik Wackå Tuesday, May 24, 2005
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