To 130,000 IBM Employees: "Please Blog To Help Us Cut Our Losses"
Silicon Valley Watcher: "Early next week IBM will introduce the largest ever corporate blogging initiative in a bid to encourage any of its 130,000 staff to become online evangelists for the company. [...] The company hopes blogging could help stem further losses if it can galvanize employees into an army of online evangelists for IBM's products and technologies."
No further comment needed, perhaps. This could be one of those defining moments that we look back on in a few years time, saying "that's when corporate blogging started for real".