Personal Branding Vs. Corporate Blogging

This could become interesting: Reflections and thoughts about Personal Branding from a Entrepreneurial point of view. It's interesting, as bisonblog says (only in Swedish), from a blog perspective.

Intended or not, personal branding is a result of blogging. The better you are, the stronger your personal brand becomes. And vice versa. For an entrepreneur that could be perfect. But it is a matter to consider in terms of corporate blogging. What if the blogger brand becomes stronger than the corporate brand? I can think of at least a couple examples where this are/might become true, especially in niche markets.

Have you heard of any solution to this, besides "Keep the blogger happy"? Anything said or written about more formal solutions?

Posted by Fredrik Wackå Sunday, May 08, 2005
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