Personal Branding Vs. Corporate Blogging
This could become interesting: Reflections and thoughts about Personal Branding from a Entrepreneurial point of view. It's interesting, as bisonblog says (only in Swedish), from a blog perspective.
Intended or not, personal branding is a result of blogging. The better you are, the stronger your personal brand becomes. And vice versa. For an entrepreneur that could be perfect. But it is a matter to consider in terms of corporate blogging. What if the blogger brand becomes stronger than the corporate brand? I can think of at least a couple examples where this are/might become true, especially in niche markets.
Have you heard of any solution to this, besides "Keep the blogger happy"? Anything said or written about more formal solutions?