PR Becomes More Valuable With Blogging

Does Robert Scoble, a celebrity blogger on Microsoft's payroll, herald the death of traditional public relations? asks.

It all depends on what they mean with "traditional". If they - as surprisingly many journalists do - believe that traditional PR equals bad PR (command-control etc) they could be right. That PR will disappear, I think. I doubt we can thank blogs for that though. Bad PR was bound to commit suicide because it's ineffective in the long run.

I think I'll just stand by my conclusion from the discussion where it was argued that "PR is dead and blogging killed it": Blogging hasn't killed PR. Blogging is what PR has been waiting for.

Posted by Fredrik Wackå Friday, February 11, 2005
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