Two Blogger Conferences Coming Up
There are (at least) two gatherings for bloggers planned in Europe. In Sweden Bloggforum will be held November 15. It's a debate rather than a conference and the focus is only on politics, library and media - not businesses. Too bad, but natural I guess considering that the discussion on blogs in Sweden is lagging behind many other countries.
The NewComm Forum in Paris could be more promising. But not yet.
The purpose of the conference is to help the attendees start blogging immediately, and help them convince their organizations/clients that they should blog as well. Why, I ask? Why should everyone blog? Does every organization need a internal magazine? Does every organization need a newsletter?
The confirmed instructors are are mostly PR people (like me). They are also blogger evangelists (like me), too some extent. Maybe this is the problem.
- It would be more relevant to listen to practitioners. The evangelists are publishing themselves on the subject already...
- It would be a lot more relevant to listen to PR and marketing professionals from within organizations talk about their view on blogs, from a "holistic" perspective (why they use or not use blogs in relation to other channels).
- It would be extremely relevant to listen to a PR or Marcom Director of a large corporation where employees uses blogs.
- A small business blogger from a non-PR related industry (that is, where most of the world's business communication is taking place) could add real value.
- And as a small part, it would be interesting to listen to a really knowledgeable PR blogger. Tom Murphy is a very good choice from the conference organizers.
Anyway, this is just my view. It does not change the fact that it is a promising inititative that could turn out well.